Product Market Fit

Chicken-and-egg problem

Dating apps have chicken-and-egg problems. I felt it could work but I knew most startups fail, and I didn't want to waste years of my life, so I decided to run some experiments to prove it to myself that it won't work.

I failed: FindYourFrog passed all my tests.

Tests

I've approached about 7.000 random strangers in Budapest to recruit them to use the app. Initially just to sign up on a sheet of paper. Then I gradually built out the web app one step at a time from signup to date planning.

Here are some of the tests I wanted to run, in order:

• Will random strangers like it?

   

• Will they sign up on paper?

• What % of users will sign up?

• What are their objections?

• Will they sign up in the web app?

• Will they fill out their profile, update photos?

• Can I get 100 users to sign up in a reasonable time?

• Will they actually like other profiles?

• Once they have a match, will users fill out their dating calendar?

• Will users pay for dates?

• Will users show up for dates?

• Will people come back to the app after dates?

• Will people become more or less active after dates?

• Will people go on repeat dates?

• Can I bootstrap an initial user base to get 10 dates?

• I assume a significant portion of the user base will date all their matches. Is that true?

• Consequently, until users have too many matches, revenues will be proportional to user^2, is that true?

• What is the cost of acquiring users vs average user spend?

I define product-market fit as passing those tests, which it did. According to that FindYourFrog has product-market fit. (I'm happy to share details.)

Hence I'm looking for investment to scale it.